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Lexi Herda

Digital Producer

Bringing you the local news as it unfolds daily on KIRO 7.
To get a better sense of my work, please feel free to explore my official portfolio.

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Professional Experience

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FOX 13 News

    Seattle, WA

Executive Producer

  2022 - Present

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  News Producer

  2019 - 2022

  • Project manager in a fast-paced, high stress environment.

  • Manage a team of 20 producers, writers, reporters & anchors.

  • Expertly navigate high-priority deadlines.

  • Lead content & coverage decisions for 5 ½ hours of daily news.

  • Masterful deconstruction of press releases & fact checking.

  • Creative visual storyteller.

  • Served as team leader for nightly news production.

  • Increased ratings year over year across all news cycles.

  • Consistently produced several hours of nightly news.

  • Excelled at breaking news coverage.

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KHQ Local News​

       Spokane, WA

News & Web Producer

          2016-2019

  • Produced the top-rated newscasts at the market-leading station.

  • Discovered & created compelling content for newscasts, the web & social media platforms daily.

  • Developed social media strategy to increase followers and interactions across platforms.

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The Boeing Company

       Seattle, WA

Procurement Agent

        2015-2016

  • Negotiated contracts under tight deadlines to mitigate risk for company’s attendance at offsite meetings, air shows, & events.

  • Assisted in developing strong relationships between business partners & suppliers.

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iFIBER One News

        Ephrata, WA

Production Assistant

         2013-2014

  • Successfully shaped & grew a newly established newsroom.

  • Actively sought & pitched story ideas for reporters daily.

  • Wrote scripts for newscasts & managed website.

  • Directed sports & news segments for weekday newscasts.

  • Conducted interviews, put together stories for shows.

  • Co-anchored weekend newscasts.

Home: CV
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  • Run the website, all social media accounts, send push alerts, seek out streaming opportunities.

  • Actively search for fresh, unique content for online & on air.

  • Track what's trending in the market.

  • Manage the sponsored Around The Sound segment.

  • Write 10-15 stories for KIRO7.com daily.

  • Set up and conduct interviews.

  • Coordinate daily shoots for photographers.

KIRO 7 News

Seattle, WA

Digital Producer

2024-Present

channels4_profile.jpg

FOX 13 News

    Seattle, WA

Executive Producer

  2022 - 2024

​

  News Producer

  2019 - 2022

  • Project manager in a fast-paced, high stress environment.

  • Manage a team of 20 producers, writers, reporters & anchors.

  • Expertly navigate high-priority deadlines.

  • Lead content & coverage decisions for 5 ½ hours of daily news.

  • Masterful deconstruction of press releases & fact checking.

  • Creative visual storyteller.

  • Served as team leader for nightly news production.

  • Increased ratings year over year across all news cycles.

  • Consistently produced several hours of nightly news.

  • Excelled at breaking news coverage.

khq.jpg

KHQ Local News​

       Spokane, WA

News & Web Producer

          2016-2019

  • Produced the top-rated newscasts at the market-leading station.

  • Discovered & created compelling content for newscasts, the web & social media platforms daily.

  • Developed social media strategy to increase followers and interactions across platforms.

Screen Shot 2020-05-06 at 5.04.49 PM.png

The Boeing Company

       Seattle, WA

Procurement Agent

        2015-2016

  • Negotiated contracts under tight deadlines to mitigate risk for company’s attendance at offsite meetings, air shows, & events.

  • Assisted in developing strong relationships between business partners & suppliers.

ifiber.jpg

iFIBER One News

        Ephrata, WA

Production Assistant

         2013-2014

  • Successfully shaped & grew a newly established newsroom.

  • Actively sought & pitched story ideas for reporters daily.

  • Wrote scripts for newscasts & managed website.

  • Directed sports & news segments for weekday newscasts.

  • Conducted interviews, put together stories for shows.

  • Co-anchored weekend newscasts.

KIRO 7 News: WA Dog's Possible Cancer Cure
KIRO 7 News Around The Sound: Gig Harbor places at Irish Dance World Championship
KIRO 7 News Around The Sound: Candle Momo
FOX 13 News at 10: Officers Exonerated Manny Ellis Death Trial
FOX 13 News at 10: Seattle Serial Killers
FOX 13 Seattle N Beacon Hill Armed Robbery PKG
10 p.m. A Block for FOX 13 News Seattle
10 P.M. A Block -- Team Coverage on Tacoma Teen Shot
Home: Video
Image by Glenn Carstens-Peters

Web Articles

Below are links to several samples of my published web copy

Home: News

Timeline: Events that led up to the murders of three Wenatchee sisters

Kohberger’s team asks to postpone Idaho student murders trial

Woodinville mom remembers late daughter through WSU puppy raising club

 

Local dog survives cancer twice with experimental vaccine

There’s no ‘s’ in Pike Place – Just ask Jeopardy host Ken Jennings

Looking for love? ‘Married at First Sight’ is casting in Seattle

Looking back: 10 years since Chambers Bay hosted the U.S. Open

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Education

Central Washington University

Master's Degree

Information Technology & Administrative Management

2014-2015

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Bachelor's Degree

Broadcast Journalism

2010-2014

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Home: About Me
Television Sillouhette

"In the case of news, we should always wait for the sacrament of confirmation."

Voltaire

Home: Quote

Contact

Seattle, WA

(253) 225-3253

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
TV Screens
Home: Contact

(253) 225-3253

©2020 by Lexi Perry. Proudly created with Wix.com

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